Accurate measurement is a critical component of advertising. Star Publicity offers out-of-home(OOH) advertising measurement statistics that will help evaluate who is viewing your ad campaign.

Geopath's OOH Metrics is the official currency of the out-of-home(OOH) industry. This audience measurement system measures who is noticing your out-of-home advertisement through ratings and impressions.

Star Publicity Insiders is our exclusive online community created to gather valuable consumer insights for our advertisers and our partners. It is a forum for engaging consumers (and commuters - whether traveling by car or public transport) and encouraging them to speak up and share their opinions. We can ignite conversations, ask questions, discern trends, or simply find out what is top of mind...and share the results back with our clients.

We’d like for you to be a member too. Join now and be heard!

Introductory section provides a summary overview of the out-of-home (OOH) advertising industry, with topics covered including major display categories, size and scope of the market, effectiveness and measurement, economic impact, digital trends, public service, government regulation, and environmental responsibility.

Media format section provides descriptions of the various types of media displays included in each of the four major display categories: billboards (e.g., bulletins, digital, posters, junior posters, and walls/spectaculars), street furniture (e.g., bus shelters, urban furniture), transit (e.g., buses, airports, rail, trucks, and taxis), and alternative (e.g., cinema, stadiums, shopping malls, and place-based digital, interior, and exterior media).