What Is the Market Coverage?
You have decided to become a business owner but are unsure of the marketing strategy you should use. The goal is to get the name out there and grow the business. Choosing the right way to do this will save you from throwing money away on unnecessary ventures. To start, you must determine your goal for market coverage.
Market coverage is the evaluation of the marketplace and determination of how much of it you should cover with your promotional strategy of a product or business. Companies have to take into account factors like the economy, culture, buyer behavior, etc. Once you understand your product's relationship to each market, you will be able to make the right decision about your market coverage strategy.
