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A geofence is a virtual perimeter for real-world geographic areas, and can be dynamically generated. It can be a predefined set of boundaries, like a radius around an advertiser location or out of home ad.

Geofencing advertising activates mobile content to a series of apps/mobile website based on pre-defined coordinates.

Advertisers have the opportunity to combine the impact of OOH at a specific location with precise mobile targeting at that same location that can be delivered to a variety of audience segmentations.