Numerous studies have revealed that the brand preferences of train commuters are influenced in meaningful ways by platform advertising. To study the dynamics of train commuting and its affect on rail advertising.
A combination of an online survey, eye-tracking and new-age technology is used to arrive at actionable insights that contribute towards Star Pubicity planning efforts, and also helps to effect the different kinds of platform advertising on commuters.
The study showed that on an average 11.9 minutes is spent on rail platforms by the average commuter daily, with 21per cent of that time spent on looking at platform ads.
Benefits
* Reaches a captive, upscale suburban commuter in addition to lunch-time patrons, shoppers and business professionals
* Offers face-to-face impact in trains, on platforms, in waiting areas, and high-traffic corridors
* Delivers messages in an uncluttered, visually stimulating environment
* Provides impressions in upscale areas often unreached by traditional out-of-home displays.
Audience
OOH media can be targeted by market and demographic, allowing brands to pinpoint accurately who they need to reach, then reach them consistently.
Out-of-home media advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). OOH advertising formats fall into six main categories: billboards, street, roads, highways, transit, and alternative.
Location
As location infiltrates all media formats, OOH remains the most established location based expert. OOH’s targeted locations allow brands to maximize on the recency of messaging – prompting consumer purchases in that moment. Location is considered the best indicator of consumer intent.
Viewability
OOH is 100% viewable. Our inventory reaches consumers in the real world and is never susceptible to bot traffic or ad blocking. Ensure your brand’s story is seen in an impactful way.
Creatively Impactful
Star Publicity delivers the best inventory. This serves as the perfect blank canvas for your brand story, illustrated through big, bold, and beautiful creative.
Contextually Relevant
Star Publicity’s location based media provides unmatched environmental relevance to consumers. This ensures that brand stories communicate the right message, at the right time, to the right audience. Data triggers offer an additional layer of relevance.
Media Amplifier
The inclusion of Star Publicity extends and strengthens the reach and frequency of any integrated media plan. Additionally, we are the most effective driver of mobile, social and digital engagement.
M/s STAR PUBLICITY
2ND FLOOR, NEGO COMPLEX,
OPP.- GREEN FLORIST, PAKHOWAL ROAD,
LUDHIANA -141001 (PUNJAB)
Office :- 0161- 4668602, (Timing :- 10:00 AM to 06:00 PM)
Mobile :- +91 98147-36565
E-mailL :- info@starpublicity.co.in
M/s STAR PUBLICITY
Ground Floor, Opp.- Piramal Health Care Godown,
35 Feet Road, Godown Area, Pabhat, Zirakpur, Distt. SAS Nagar.
Office :- 01762- 526311, (Timing :- 10:00 AM to 08:00 PM)
Mobile :- +91 98147-36565
E-mailL :- info@starpublicity.co.in
